Our First Creative Director of Adapt Seamless.
Introducing: Adapt By Whitney.
You may know her for her incredible workout videos, openness about mental health struggles, and impeccable gym fits. Now, Whitney Simmons is entering a new era as our first-ever Creative Director of Adapt.
Adapt Seamless is one of our most iconic collections, characterized by silhouettes that sculpt and define, subtle prints and soft seamless engineering that provides all-day comfort. It’s the favorite for supported lifts, confidence-boosting ‘fits that flatter your shape, and a quality that endures even the toughest training days.
So who better to evolve this collection into the future than the OG Adapt girl herself?
“You all know that I've always loved the Adapt collection. Me and that collection have been on a JOURNEY. From mental health growth to discovering body confidence and self-love, Adapt has always been that little confidence boost when I needed it most. I know the impact this collection can have on women everywhere. So to become its FIRST-EVER Creative Director? Humbled. Honored. Speechless.” - Whitney Simmons on being appointed as Gymshark’s first Creative Director for Adapt.
We’re beyond excited to team up with Whitney on a collection that will see an evolution like no other. Here to give you the lowdown on the latest brand news, we sat down and spoke to the incredible woman stepping into the role of Creative Director of Adapt.
Meet Whitney and discover what’s in store for the future of Adapt Seamless.
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The New Creative Director of Adapt Seamless
Whitney Simmons and Adapt have shared an incredible journey, and through it all, Adapt has been Whitney’s ride-or-die range. From mental health growth to discovering body confidence and self-love, Adapt has been a realization that the gym and the clothes we gym in can give us a little confidence boost when we need it most.
And now they’re teaming up. She’s already influenced past Gymshark collections, and now she stamps her mark on Adapt Safari in her two favorite colors: green and orange.
But the mission remains the same… Adapt By Whitney, is made to make you feel your damn best, so you can focus on putting in the work.
What does it mean to you to be appointed as Creative Director of Adapt?
"As a woman who knows and respects how powerful this range is, I'm here to bring all that to the world and then some more. We've got some serious power moves cooking for you, all to help women feel like their strongest, best selves, in and out of the gym.
"Thank you, Gymshark, for the opportunity, but thank you, mostly, to you. The support of my lil' community throughout my journey has picked me up, pushed me forward, and got me here today. The future of Adapt is for you."
What is your mission for Adapt?
"The mission for Adapt and myself is still the same: help women feel their strongest and best, period. That'll never change. How do we do that though? Oh, we're gonna have some FUN. We're taking all the things that you and I love about Adapt already and making them even better (yeah, somehow that's possible). Think iconic bum scrunches, the softest seamless materials, and the cutest, brightest patterns. And then we're gonna add a whole lotta newness with new shades, styles, features, you name it. We aren't stopping 'til every woman feels their best."
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“This new range is my go-to for the gym—it’s cute, functional, flattering, and makes me feel confident on days when I may not feel so good.” - Whitney Simmons, Creative Director of Adapt at Gymshark.
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About Whitney Simmons
Meet Whitney Simmons. She’s inspired thousands of women to move, gained over 2 million subs on YouTube, become a spokesperson for mental health awareness, and spearheaded five iterations of her own Whitney Simmons x Gymshark collection. Today, she adds another milestone to her journey.
Like many others, Whitney began her fitness journey after going through a rough patch. Her dad encouraged her to give weightlifting a try after she was cut from her college cheerleading team… and let’s just say it was love at first lift.
The gym became her happy place, a place where she could go to shake off the blues and delve into her new passion; getting strong. Whitney started sharing her weightlifting journey on Instagram and YouTube, and before she knew it, she had a thriving community of followers who were inspired by her transformation, her positivity, and her daily mantra…
“It’s a beautiful day to be ALIVE” - Whitney Simmons
Despite constantly wearing a smile on her face and appearing as the picture of health on Instagram, Whitney has had her share of tough times. In 2021, she faced severe depression after some news rocked her personal life. She had to navigate the tricky balance of being a beacon of positivity online while privately dealing with her mental health. But Whitney always remained candid about her struggles, and with the right support from friends, family, professionals, and self-care, she’s helped her and her followers realize that it's okay not to be okay sometimes.
Throughout the years, she’s remained driven to live an authentic life, and she’s helped others to view their own mental and physical health journeys as a marathon, not a sprint. She aims to inspire others to lead healthier, and happier lives… and it’s not all about how you look, but how you feel. Through a holistic approach to wellness, and a refreshingly transparent outlook on fitness, she continues to show up for herself and motivate others with content that resonates and uplifts.
The Future Of Adapt Seamless
Adapt is without a doubt Whitney’s favorite Gymshark collection, and she’s not shy about letting us know why. She’s famous for hyping up Adapt on her social media platforms, describing the sweat-wicking, thick-yet-stretchy seamless material as her “favorite seamless”, and if you know Whitney then you’ll know she’s an advocate for butt scrunches and defined glutes, being an early adopter, if not a trailblazer of the “leggings scrunch hack”.
Stepping into this role as The Creative Director of Adapt Seamless, Whitney’s vision is to keep the core elements of the reliable Adapt that she knows and loves while adding aesthetic details to the designs that make you feel amazing, no matter what day you’re having.
For someone who has never bought Adapt before, what would you tell them?
"If you’re looking for leggings that sculpt you in all the right places, keep you supported throughout your workout, and make your glutes pop, then Adapt is your girl. We’re talking lively, vibey patterns that let you express yourself and boost your confidence!
"Not only does Adapt make you look good, but it also helps you perform at your best. It’s got the sweat-wicking technology to keep you cool, dry, and breezy even during the sweatiest workout sessions." says Whitney.
Made from seamless fabrics, Adapt leggings are so comfy and form-fitting that it feels like you’re wearing nothing at the gym… just way less embarrassing. The material is tough enough for your hardest workouts, keeping you supported and free from snags so you can focus on doing all the reps.
"I’m obsessed with how Adapt perfectly snatches you in all the right places, with a waistband that stays put so you can focus more on your workout. Less adjusting, more weight crushing. The recently improved bum scrunch design is here to stay, and it’s truly like no other; lifting, flattering, and sculpting to make your glutes pop like never before. Whether it’s leg day, Pilates, yoga, or brunch, Adapt is the all-around perfect fit to boost your confidence and make you feel amazing.
"Let me tell you, if you put on the Adapt collection, you are 100% making it to the gym."
Can you give us any hints as to what’s coming for the future of Adapt?
“We’re keeping Adapt true to its roots, but we’ve got new patterns, new silhouettes, and new colorways in the works. I can’t tell you too much about what’s coming just yet but know that the Adapt you know and love is staying, and it’s only going to get better from here.
“Confidence boosting newness, styles that slay… In fact, here’s a little sneak preview of what’s to come…”
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Adapt By Whitney | A Sneak Peek
The upcoming Adapt Collection is our best release yet - and we don’t say that lightly. Our Womenswear team has worked hard alongside Whitney to introduce two new colors in a new Adapt Safari print to carry you through your next season of lifting.
A stunning earthy olive joins the team alongside a fiery sorbet orange: two shades that can be mixed and matched seamlessly or paired together for a stylish monochrome look.
Adapt isn’t just a collection; it’s a family. And with Whitney by our side, we’re determined to continue its legacy with a fresh take on familiar designs. The Adapt you know and love isn’t going anywhere, but it is evolving.
We’re talking the same snug high-waisted leggings, thick supportive fabric, minimalist sports bra designs, and chic ruched details.
Same Adapt, fresh new look.
