Whatever You Thought You Knew About Flex, Think Again
Product & Style

Whatever You Thought You Knew About Flex, Think Again

clock-circular-outlinePosted 21 Oct 2021

🇫🇷 | 🇩🇪 | 🇳🇱

A Gymshark History Lesson:

Let's take things back to Spring 2014. More specifically, the day where Nikki Blackketter graced us, and our historic iPhone 5's with a campaign that would launch one of the most iconic Gymshark products to date.

Unbeknown to us at the time, this product would soon create the foundation for one of our largest and fastest-growing collections. It's effect? Well, it left you yearning for more. To this day, the form-enhancing design with its signature shading and indelible graphic branding remains a cornerstone of each collections offering.

If you haven't guessed it by now, the product in question was the original Gymshark Flex.

Fast Forward 7 Years:

Flex started a revolution; now it's time for its evolution. Scroll through the archive below and you might just get a sneak peak of that all-new.

Oh you didn’t think we’d give things away that easily, did you? Check back soon for the true reveal.

From humble beginnings to the future of Flex, this is Gymshark history. Question is, will you be part of its evolution?

Whatever you thought you knew about Flex, think again.

Something new is coming. Check back soon.

What would you like to see from a Flex redesign? Let us know in the comments below.

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